@article{oai:kitakyu.repo.nii.ac.jp:00000640, author = {森, 裕亮}, issue = {16}, journal = {北九州市立大学国際論集}, month = {Mar}, note = {This paper identifies the potential and future prospects of anime pilgrimage for realizing and deploying public diplomacy. Anime has attracted a great deal of attention as a significant resource for public diplomacy in Japan. The Japanese government has attempted to develop many programs that utilize anime in order to enhance national diplomacy, but the anime pilgrimage has not been adequately considered in the field of foreign policy. This paper begins by elucidating the characteristics of the anime pilgrimage. Special focus is placed on how a motion picture, including an anime work, impacts the viewers' motivation to visit the places featured. Regarding anime, the role of "otaku" is essential. Otaku pilgrims are likely to proactively interact both with themselves and the people in the destination. Secondly, this research will focus on the concept "public diplomacy" and "soft power." Although the aim of managing the international environment is common to all diplomacy, public diplomacy is different from traditional diplomacy, in particular due to its stress on "people to people," two-way exchanges based on soft power rather than "government-to-government" interlocutions with coercive "hard power" or "governmentto-(overseas) people" one-way communication. Finally, the potential, limitations, and future prospects of anime pilgrimage in realizing public diplomacy are proposed. Anime pilgrimages have the potential to provide the foundation for "people-to-people" diplomacy through establishing transnational communities, whereas, now it has not posited as part of a whole system of Japanese public diplomacy programs and, moreover, the number of overseas pilgrims remains small. Thus, in order to achieve public diplomacy and soft power, many government agencies would do well to establish cross-over policy cooperation.}, pages = {87--104}, title = {How Does Anime Realize Public Diplomacy?: The Potential and Future Prospects of Anime Pilgrimage}, year = {2018} }