@phdthesis{oai:kitakyu.repo.nii.ac.jp:00000754,
 author = {ムナウィル},
 month = {2020-06-15},
 note = {Place branding refers to the development of brands for geographical locations. City of Bandung Indonesia has its own approach to build city's image. This city creates its image trough the development of public city parks to the thematic park concept. The provision of thematic park become a key attraction at the city service scale and provide entertainment and recreation for urban communities through their new physical design and attractive facilities. Therefore, assessments on the perceptions of parks' visitors are needed to determine if the parks are well-known to the wider community. The assessment can also be utilized to measure to what extent the influence of thematic parks for place branding. Social networks data by online reviews is used to identify whether a certain branding is successful or not by looking at the user's opinion. The aims of this study are to investigate parks visitors' perceptions using social networks data to develop place branding and to evaluate if the existing parks correlates to other determinant factors in the place branding. Study found that, social network data shows great promise in assessing visitors' perceptions. Assessments provide an overview of the attractiveness of thematic parks and how they are known to wider community as a type of place branding for the city of Bandung.},
 school = {北九州市立大学},
 title = {Investigating Park Visitor Perceptions through Social Network Data to develop Place Branding},
 year = {}
}