WEKO3
アイテム
Investigating Park Visitor Perceptions through Social Network Data to develop Place Branding
https://kitakyu.repo.nii.ac.jp/records/754
https://kitakyu.repo.nii.ac.jp/records/75492b7ba76-8ef5-40c2-883f-4b779403d41e
名前 / ファイル | ライセンス | アクション |
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Item type | 学位論文 / Thesis or Dissertation(1) | |||||
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公開日 | 2020-06-15 | |||||
タイトル | ||||||
タイトル | Investigating Park Visitor Perceptions through Social Network Data to develop Place Branding | |||||
言語 | en | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Park visitor perceptions | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Social Network Data | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Place Branding | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_db06 | |||||
資源タイプ | doctoral thesis | |||||
アクセス権 | ||||||
アクセス権 | open access | |||||
アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
その他(別言語等)のタイトル | ||||||
その他のタイトル | プレイス・ブランディングの開発を目的としたソーシャルネットワークデータを介した公園訪問者の認識調査に関する研究 | |||||
言語 | ja | |||||
著者 |
ムナウィル
× ムナウィル |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Place branding refers to the development of brands for geographical locations. City of Bandung Indonesia has its own approach to build city's image. This city creates its image trough the development of public city parks to the thematic park concept. The provision of thematic park become a key attraction at the city service scale and provide entertainment and recreation for urban communities through their new physical design and attractive facilities. Therefore, assessments on the perceptions of parks' visitors are needed to determine if the parks are well-known to the wider community. The assessment can also be utilized to measure to what extent the influence of thematic parks for place branding. Social networks data by online reviews is used to identify whether a certain branding is successful or not by looking at the user's opinion. The aims of this study are to investigate parks visitors' perceptions using social networks data to develop place branding and to evaluate if the existing parks correlates to other determinant factors in the place branding. Study found that, social network data shows great promise in assessing visitors' perceptions. Assessments provide an overview of the attractiveness of thematic parks and how they are known to wider community as a type of place branding for the city of Bandung. | |||||
学位名 | ||||||
学位名 | 博士(工学) | |||||
学位授与機関 | ||||||
学位授与機関識別子Scheme | kakenhi | |||||
学位授与機関識別子 | 27101 | |||||
学位授与機関名 | 北九州市立大学 | |||||
学位授与年月日 | ||||||
学位授与年月日 | 2020-03-23 | |||||
学位授与番号 | ||||||
学位授与番号 | 甲第139号 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |